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I'm Andrés, a Product Designer. I design things that do their job, explain themselves, and can be measured.
Korean food branding that drops the rigid Western formula and speaks the social media language young urban consumers actually respond to.
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Every sustainable brand preaches saving the planet. Rescatadas sells imperfect produce by picking a different fight: beauty standards, with humor, not guilt.
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Hummus packaging is a commodity: same formats, zero brand experience. Amira makes a 100% natural hummus feel worth unwrapping, without going luxury.
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The vinyl, cover and inner sleeve redesigned as a three-act visual retelling of the album: from euphoric collapse to total loss of self.
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A university carpooling platform that works in theory and frustrates in practice. Five researched failure points, fixed, rebuilding the trust that gets you into a stranger's car.
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One app for two urban problems: real-time incident alerts and a centralized recycling map, with rewards that turn civic participation into a habit.
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Lemon Cash's app works. Their ATM doesn't. The flow, rebuilt around mobile navigation logic, the only interaction model their users actually trust.
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A voice-driven AI layer that removes the interface almost entirely: it learns from past transactions and aims to be faster than opening the app.
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A lamp built entirely from Diosole's structural aluminum profiles. No new materials, no exceptions: the constraint is the brief.
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Traffic lights are designed for cars. Pulse is a high-visibility signaling device for cyclists, self-funding through an integrated advertising panel.
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Abandoned parking lots in Buenos Aires' microcentro, converted into bio-inspired modular spaces that pull young residents back into the city center.
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